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Every AI Company Is Failing at the Same Thing: Do This Instead.

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5 min read

Every AI Company Is Failing at the Same Thing: Do This Instead.

Most CEOs have no idea what that means for their business.

The IPO bell is ringing. The stocks are down 44%. Here's the GTM mistake.

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5 min read

The IPO bell is ringing. The stocks are down 44%. Here's the GTM mistake.

Figma. Circle. Chime. They had the growth. They rang the bell. The market is punishing them anyway. Here's why — and how to make sure you're not next.

[Job Market Alert] AI Isn't Killing Jobs. Here's What's Really Happening.

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4 min read

[Job Market Alert] AI Isn't Killing Jobs. Here's What's Really Happening.

PWC analyzed 1 billion job postings. Here's what the headlines aren't telling you.

The 8 Questions That Took Two Companies from $0 to $1M in 9 Months

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6 min read

The 8 Questions That Took Two Companies from $0 to $1M in 9 Months

No marketing team. No sales team. $0 to $1M in 9 months. Twice.

AI just filled it in. Here's what actually protects a business now.

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4 min read

AI just filled it in. Here's what actually protects a business now.

AI Can Copy Your Product in Weeks. What's Left?

You're Not OpenAI. Stop Acting Like Them And Get Back to Business.

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5 min read

You're Not OpenAI. Stop Acting Like Them And Get Back to Business.

Growth without unit economics is just expensive storytelling.

Why Most Companies Die in the Muddy Middle (and How to Avoid the Trap)

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5 min read

Why Most Companies Die in the Muddy Middle (and How to Avoid the Trap)

hint - If customers can't quantify ROI you're in trouble

GTMarketplace update: Why and How High-Growth CEOs Do Hiring

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4 min read

GTMarketplace update: Why and How High-Growth CEOs Do Hiring

It's time to hire the right way!

Brand Drives Demand. Clay Just Proved It Again.

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4 min read

Brand Drives Demand. Clay Just Proved It Again.

6 Million Impressions. Zero Ad Spend. Here's How Clay Did It.

Green, Yellow, Red: The Calendar Hack That Changed How I Lead

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3 min read

Green, Yellow, Red: The Calendar Hack That Changed How I Lead

Copy this to create momentum.

The CEO Owns GTM. Let Me Prove It.

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4 min read

The CEO Owns GTM. Let Me Prove It.

Because GTM is the business.

$400M raised. 750 jobs cut. And the stat that explains why most AI pivots fail.

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2 min read

$400M raised. 750 jobs cut. And the stat that explains why most AI pivots fail.

AI Won't Save Your GTM

What 18 Months of AI Hype Actually Taught Us (And You Know It)

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2 min read

What 18 Months of AI Hype Actually Taught Us (And You Know It)

Hot Take on What NOT to do with AI

How to Close a $300K Deal in 2 Calls (Not 20)

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4 min read

How to Close a $300K Deal in 2 Calls (Not 20)

The $10K → $50K → $300K Sales Playbook

Customer Growth Is a CEO Problem, Not a CS Problem

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2 min read

Customer Growth Is a CEO Problem, Not a CS Problem

Why the companies hitting 120% NRR stopped thinking about retention and started running a different system.

We’re Ending GTMonday and Launching GTM OS. Here's Why.

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1 min read

We’re Ending GTMonday and Launching GTM OS. Here's Why.

From teaching GTM to helping you actually run it!

What Does It Mean to Run on GTM OS?

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5 min read

What Does It Mean to Run on GTM OS?

A CEO's guide to turning GTM from a goal into a system.

New Framework on Revenue Motions: The Building Blocks of Scalable Growth

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6 min read

New Framework on Revenue Motions: The Building Blocks of Scalable Growth

Why accidental growth works early and punishes you later

New Research: Why Most GTM Plans Fail by Q2 (And How To Fix It)

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10 min read

New Research: Why Most GTM Plans Fail by Q2 (And How To Fix It)

Annual planning cannot keep up with real-world complexity. A quarterly GTM cadence can.

New Research: 7 GTM Truths AI Won’t Change

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8 min read

New Research: 7 GTM Truths AI Won’t Change

Buyers still need clarity. Teams still need alignment.

A new diagnostic for 2026: Is your GTM AI failing you?

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10 min read

A new diagnostic for 2026: Is your GTM AI failing you?

Most failures come from mismatching AI strategy to growth stage, not tool quality. This diagnostic shows the difference.

Stop Building GTM in Slides. Start Building It Like a System.

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10 min read

Stop Building GTM in Slides. Start Building It Like a System.

A real GTM playbook defines who you target, what you sell, how you win, and what breaks if you drift.

If Your Sales Kickoff Still Feels Like 2015, You’re Already Losing 2026

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10 min read

If Your Sales Kickoff Still Feels Like 2015, You’re Already Losing 2026

The goal of SKO shouldn't just be motivation . . . it's movement and momentum

Three moves that will actually prepare you for 2026

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7 min read

Three moves that will actually prepare you for 2026

Most teams will spend December polishing decks. The smart ones will fix the parts of GTM that create drag.

All The Data You Need For 2026 GTM Planning

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13 min read

All The Data You Need For 2026 GTM Planning

What 2025’s top benchmark reports reveal about pricing, AI, and growth efficiency

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