Your Next Move Starts Here
See where your GTM really stands.
A free assessment that helps CEOs and leadership teams identify GTM maturity, surface executive misalignment, and focus on the priorities most likely to drive efficient growth.
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Sound Familiar?
Most GTM problems are not caused by effort — they are caused by lack of clarity.
Teams are working hard but not moving forward. Pipeline is inconsistent. Leadership has different opinions about what is broken. These are not random symptoms — they are signals that your go-to-market needs a diagnostic.
Growth Has Stalled
Revenue is flat or slowing. The team is working harder but the results are not compounding. The reason is not obvious — and leadership has different theories.
Teams Are Out of Sync
Sales, marketing, product, and CS are running different playbooks. Pipeline is inconsistent. Expansion lags behind acquisition. Everyone is busy but not coordinated.
Leadership Disagrees
Ask five executives what is broken and you get five different answers. Without a shared view of the problem, every planning conversation goes in circles.
Strategy Feels Disconnected
KPIs exist but do not drive real decisions. Planning feels disconnected from execution. Too many initiatives compete for attention with no clear priority.
"The assessment showed us something we couldn't see on our own. Once we aligned the leadership team around what actually drives revenue — instead of everyone chasing different priorities — the whole company started moving in the same direction."
— CEO, Insurance Technology
What the Assessment Reveals
Find out what is actually working — and what is quietly breaking.
The GTM MOVE Assessment maps your go-to-market maturity across the four dimensions of the MOVE framework: Market, Operations, Velocity, and Expansion. It takes minutes — and the clarity stays with you.
Score Your GTM Maturity
Understand whether your business is operating in Problem-Market Fit, Product-Market Fit, or Platform-Market Fit — and what that means for your playbook.
Identify Your Biggest Bottleneck
Highlight the few GTM gaps creating the most drag on growth. See which parts of the GTM system are lagging behind.
Surface Executive Misalignment
When leaders answer the same questions differently, execution slows down. The assessment makes hidden assumptions visible before they become expensive mistakes.
Best For
- CEOs preparing for annual planning or a strategic reset
- Leadership teams dealing with slow or inconsistent growth
- Founder-led B2B companies entering a new stage of growth
- Companies where cross-functional GTM alignment feels weak
- Teams trying to identify the real bottleneck before hiring, reorganizing, or investing
"GTM OS forced us to get brutally clear about the health of the business. We realized our problem wasn't just pipeline — it was retention. When you see that clearly, you stop pretending growth will fix itself."
— CEO, Cloud Security
Go Further With Your Team
One score is a signal. Your whole team's scores are a diagnosis.
The individual assessment gives you your perspective on where the business stands. But when your entire leadership team takes it, something more powerful happens — you see where alignment breaks down.
A GTM Certified Partner leads a structured readout with your executive team to unpack the results, surface misalignment, and identify the most important GTM constraints to address next. The goal is not to admire the assessment — it is to turn it into action.
Through the readout, leaders identify the company's likely GTM bottleneck and the few issues creating the most drag on growth — with the frameworks, facilitation, and outside perspective needed to move forward.
Co-founders, GTM Partners
"One of the biggest realizations for me was that growth isn't just about doing more things — it's about limiting how many fundamentally different motions the company is trying to run at once."
— CEO, Compensation Software
What a Team Readout Looks Like
See your top GTM challenges — as voted by your team.
The team assessment compiles individual responses into a single view that highlights where your leadership team agrees, where they diverge, and what the business should focus on next.
Not Ready for the Assessment?
Start here instead.
The assessment is the fastest path to clarity, but it is not the only one. Explore the resources below to learn what GTM OS™ is, how it works, and why it matters.
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A CEO's guide to turning GTM from a goal into a system. Learn what it means to run on GTM OS™ — the 8-pillar framework that connects strategy, execution, revenue teams, and growth.
Read the Primer →See How GTM OS™ Works
Explore the full GTM OS™ framework — the 3P growth model, the 8 pillars, the coaching ecosystem, and how CEOs are using it to drive GTM transformation.
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Don't build next quarter's plan on assumptions your team doesn't share. The GTM MOVE Assessment gives you clarity in minutes.