Bryan Brown

Co-founder & President of GTM Partners. WSJ Bestselling Author. gtmpartners.com/founders#bryan-brown

AI Isn't Breaking Marketing. Or Sales. Or CS. (The Real Answer Will Annoy You)

Sep 23, 2026

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4 min read

AI Isn't Breaking Marketing. Or Sales. Or CS. (The Real Answer Will Annoy You)

96% of marketers are using it. 95% of pilots fail. the function that breaks first is the one that already had cracks

Sangram Vajre, +1

She Spent 18 Months on Outbound. Five Unscalable Deals Fixed What It Couldn't.

Sep 15, 2026

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5 min read

She Spent 18 Months on Outbound. Five Unscalable Deals Fixed What It Couldn't.

Why skipping the messy, high-touch phase is the most expensive shortcut in go-to-market.

Sangram Vajre, +1

New Research: The 6 Ways Companies Grow. You Can Only Win at One or Two.

Sep 8, 2026

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3 min read

New Research: The 6 Ways Companies Grow. You Can Only Win at One or Two.

Which Go-to-Market Motion Will Scale You the Fastest?

Sangram Vajre, +1

She Got Promoted From CMO to CRO. Here's What Actually Changed.

Aug 31, 2026

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3 min read

She Got Promoted From CMO to CRO. Here's What Actually Changed.

One GTM OS partner, one executive, two departments — and why the CMO/CRO split might not survive much longer.

Sangram Vajre, +1

AI Could Rebuild My $100M Product in a Weekend BUT...

Aug 28, 2026

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3 min read

AI Could Rebuild My $100M Product in a Weekend BUT...

AI can rebuild what took you 10 years and $100M in a weekend. Here's what Amazon, Salesforce, and Elon Musk built instead.

Sangram Vajre, +1

Rise of Forward Deployment Operators to Help CEOs with GTM

Aug 20, 2026

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3 min read

Rise of Forward Deployment Operators to Help CEOs with GTM

Not just consultants or fractionals

Sangram Vajre, +1

SpaceX Didn't Run A Single Ad Until 4 Months Ago. It's Worth $1.75 Trillion.

Aug 17, 2026

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4 min read

SpaceX Didn't Run A Single Ad Until 4 Months Ago. It's Worth $1.75 Trillion.

The most important go-to-market story of 2026, and almost nobody's calling it that.

Sangram Vajre, +1

What Business Are You Really In? (Most CEOs Get This Wrong)

Aug 13, 2026

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3 min read

What Business Are You Really In? (Most CEOs Get This Wrong)

The One Question That Turns a $1M Business Into a $100M One

Sangram Vajre, +1

5 Crazy GTM Predictions for 2027 (You Won't Like #5)

Aug 11, 2026

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4 min read

5 Crazy GTM Predictions for 2027 (You Won't Like #5)

Lovable hits a wall. Half the AI SDR startups die. And the CMO role starts to disappear.

Sangram Vajre, +1

They Buy Dead SaaS and Make It Profitable (Hint: AI is not a real business)

Aug 6, 2026

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4 min read

They Buy Dead SaaS and Make It Profitable (Hint: AI is not a real business)

AI or not to AI

Sangram Vajre, +1

How to Actually Run Your Business on GTM OS (The Six Steps We Walk CEOs Through)

Aug 5, 2026

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6 min read

How to Actually Run Your Business on GTM OS (The Six Steps We Walk CEOs Through)

3,000 companies are running on GTM OS.

Sangram Vajre, +1

Watch: GTM Documentary Never Shown Before

Aug 4, 2026

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3 min read

Watch: GTM Documentary Never Shown Before

We've all been taught a lie about go-to-market. Here are the seven truths that replace it.

Sangram Vajre, +1

Your TAM Is Too Big. Here's the Number That Actually Grows You.

Jul 30, 2026

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3 min read

Your TAM Is Too Big. Here's the Number That Actually Grows You.

A Huge Market Almost Killed Their Growth. Here's What Fixed It.

Sangram Vajre, +1

The Question Most CEOs Can't Answer (And It's Costing Them Millions)

Jul 28, 2026

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3 min read

The Question Most CEOs Can't Answer (And It's Costing Them Millions)

We sold the same product for $1K a month. Salesforce sold it for $100K a year. Same product. One question made the difference.

Sangram Vajre, +1

I Helped Build The ABM Category. 78% of Programs Are Still Failing. So I'm Back.

Jul 24, 2026

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8 min read

I Helped Build The ABM Category. 78% of Programs Are Still Failing. So I'm Back.

80% adoption. 23% success. Same strategy, completely different execution. Here are the five shifts that separate the winners.

Sangram Vajre, +1

CEOs: This Is Quietly Killing Your Business. (Not AI)

Jul 23, 2026

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4 min read

CEOs: This Is Quietly Killing Your Business. (Not AI)

It's the First Question of GTM OS. The Only Question You Need To Work On Today.

Sangram Vajre, +1

70% of Gartner's value ($30B) is gone in 2 years. You might be next.

Jul 22, 2026

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3 min read

70% of Gartner's value ($30B) is gone in 2 years. You might be next.

You Don't Have an AI Problem. You Have a Moat Problem.

Sangram Vajre, +1

How To Run Go-to-Market as a CEO. It's Time To Own It.

Jul 16, 2026

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5 min read

How To Run Go-to-Market as a CEO. It's Time To Own It.

You Don't Have a Marketing Problem. You Have a Go-to-Market Problem.

Sangram Vajre, +1

Every AI Company Is Failing at the Same Thing: Do This Instead.

Jul 15, 2026

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5 min read

Every AI Company Is Failing at the Same Thing: Do This Instead.

Most CEOs have no idea what that means for their business.

Sangram Vajre, +1

Jul 13, 2026

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5 min read

The IPO bell is ringing. The stocks are down 44%. Here's the GTM mistake.

Figma. Circle. Chime. They had the growth. They rang the bell. The market is punishing them anyway. Here's why — and how to make sure you're not next.

Sangram Vajre, +1

[Job Market Alert] AI Isn't Killing Jobs. Here's What's Really Happening.

Jul 9, 2026

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4 min read

[Job Market Alert] AI Isn't Killing Jobs. Here's What's Really Happening.

PWC analyzed 1 billion job postings. Here's what the headlines aren't telling you.

Sangram Vajre, +1

The 8 Questions That Took Two Companies from $0 to $1M in 9 Months

Jul 8, 2026

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6 min read

The 8 Questions That Took Two Companies from $0 to $1M in 9 Months

No marketing team. No sales team. $0 to $1M in 9 months. Twice.

Sangram Vajre, +1

AI just filled it in. Here's what actually protects a business now.

Jul 7, 2026

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4 min read

AI just filled it in. Here's what actually protects a business now.

AI Can Copy Your Product in Weeks. What's Left?

Sangram Vajre, +1

You're Not OpenAI. Stop Acting Like Them And Get Back to Business.

Jul 2, 2026

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5 min read

You're Not OpenAI. Stop Acting Like Them And Get Back to Business.

Growth without unit economics is just expensive storytelling.

Sangram Vajre, +1

Why Most Companies Die in the Muddy Middle (and How to Avoid the Trap)

Jul 1, 2026

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5 min read

Why Most Companies Die in the Muddy Middle (and How to Avoid the Trap)

hint - If customers can't quantify ROI you're in trouble

Sangram Vajre, +1